Before you start advertising your products, it's worth going through a few important checkpoints.

This checklist will help you build your campaign on a solid foundation and ensure your ads are effective. A quick review will help minimize costs due to mistakes and increase conversion efficiency.

Webshop basics

• The webshop works perfectly from a technical point of view (no 404 errors, no lag)
  • The loading speed of the webshop can be easily checked using Google's official PageSpeed Insights tool (https://pagespeed.web.dev)
• Everything displays quickly and nicely on mobile devices
• Product pages load quickly
• The payment process is simple and transparent
• Texts are in the language of the target country
• Search and Filter - The internal search engine provides fast and accurate results, and the filters work well
• When subscribing to the newsletter, Double Opt-In is set up if necessary, and the subscription process is legally compliant
• HTTPS/SSL - The website is secure (uses https protocol)

Product specifications

Every product has:

• High-quality images / multiple views
• Accurate product descriptions
• Prices, discounts, shipping information, and stock status are correctly displayed and competitive
• Social proof – customer reviews and ratings
• Product benefits are clearly communicated
• Clear, prominent CTA buttons (“Add to cart,” “Buy now”)
• Prices are displayed consistently everywhere, in the currency appropriate for each country

Cart and payment

• The shopping cart page is clear, there are no hidden costs
• Payment methods work (credit card, cash on delivery, PayPal, etc.)
• The coupon code field, if there is one, works properly
• A purchase confirmation email is received and contains the correct information
• Delivery times are listed for all products
• Return policy and warranty are listed
• Shipping costs are clear and calculated correctly
• A shopping cart abandonment notification is set up

Elements required for advertisements

• The landing page is relevant to the content of the ad
• There are creatives optimized for specific ads
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• A/B testing plan with at least 2-3 creative variations

Pixel / measurement / tracking

• Meta pixel, Google Ads, GA4 correctly configured
• Conversion API working (if in use)
• UTM parameterization
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Legal compliance

• GDPR / data processing information is in order
• Terms and conditions are up to date and contain all mandatory elements
• Consumer protection information is available
• Cookie banner works properly
• Imprint contains the necessary company information