Native Advertising Ltd. is deeply committed to data protection, transparency, and ethical data handling practices. By adhering to the guidelines of the IAB Europe Transparency and Consent Framework (TCF), we ensure that our digital advertisements meet the highest standards of data protection and respect for users' rights.

Our Key Data Handling Principles:

• Transparency: We openly communicate with users about the purposes of data collection and use, detailed in our Privacy Policy.
• Data Collection Minimization and Purpose Limitation: We only collect necessary data and process it for as long as needed, always respecting purpose specificity. Our data collection is exclusively for measuring the performance of advertisements and content recommendations, and for enhancing user experience. Based on consent, we place a single cookie in the browser, which helps in identifying users, avoiding repetitions, and reinforcing relevance in advertising and content recommendations.
• Data Accuracy and Accountability: We ensure the accuracy and protection of data, safeguarding against unauthorized access, loss, or misuse.
• External Data Partners: We encourage our third-party partners to follow the high-level data protection standards we adhere to.
• Legal Compliance: We fully comply with relevant data protection and advertising laws and regulations.
• Continuous Training and Awareness: We constantly inform our employees, partners, and stakeholders about the importance of data protection and ethical data handling practices.

By adopting the TCF framework, our goal is to establish a trustworthy and user-centric advertising environment, always keeping ourselves updated with the developments in data protection and transparency.