In mid-May, Siófok will become the focus of the Hungarian marketing and media market: the 30th anniversary Digital-Media Hungary 2025 conference will be held here on 13 and 14 May. The two-day event aims to explore the trends of 2025-2026 through thematic presentations, including changes in digital media, new forms of content consumption and the transformation of brand and partner collaborations. It is increasingly clear that good content is no longer just a communication tool, but a business strategy that creates real value.