Having become a significant player in the domestic market, |related| Native Advertising was founded in 2020 by László Papp. By the end of 2022, we felt it was time to test ourselves in the international market. As a first step, we entered the Native Advertising Institute's international competition in the platforms category in January 2023.
The Native Advertising Awards is the largest international award in the native advertising category. "The award honors the most inspiring, effective, and creative native projects every year, and making the shortlist is already a significant achievement," says Jesper Laursen, CEO of the Native Advertising Institute.
The Native Advertising Awards 2023 shortlist was announced on Friday - with a Hungarian presence for the first time, as |related| made it to the international competition's shortlist in the native advertising platforms/networks category. In the finals, five companies from each category are selected - |related| competes in a field that includes Australian, Belgian, Finnish, and American ad tech companies, some of which are significantly larger than us.
Making it to the finals means that |related| has a chance to win the main prize in the "Native Advertising Platform/Network of The Year" category at the Native Advertising Awards 2023 in May!
Upon hearing the news, László Papp, the founder of |related|, commented:
"I am incredibly proud that we made the shortlist in our first international competition at the Native Advertising Institute. Making it to the finals is both an acknowledgment and a great opportunity in terms of our international expansion plans. We are very much looking forward to the May 10th award ceremony!"
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