On the |related| promoter self-service native advertising platform, you'll find offers with the DA label under the Paid Articles dropdown menu.

You might be wondering what this means. DA is a search engine ranking score that ranges from 1 to 100, indicating how strong a particular website is in the eyes of search engines. It predicts the likelihood of our website achieving a high ranking in search results.

Why is this beneficial and how does it work?

The system developed by Moz calculates a score considering factors such as the domain's age, the number of backlinks, and the quality and relevance of the content. It helps compare your website with competitors and proves its value when you are planning an effective SEO strategy. The higher your DA score, the greater the likelihood of ranking in a more elite position in search results. It also plays an important role in link building, as the higher the DA of the pages that generate clicks to your site, the greater the chance of climbing higher in the search results. DA is volatile, meaning it's not a fixed value – it changes depending on the reliability and value of websites as players on the web. DA is a relative value: it depends not only on your own website but also on other websites operating in the same space, meaning it gains meaning in relation to other domains. To calculate this score, Moz scans the entire web and evaluates your site's performance in comparison to others.

How can you improve your ranking and achieve a higher DA score?

1. High-quality content is the most important step. It’s essential to write articles optimized for keywords, and to keep your content up-to-date. Internal linking and backlinks can make it easier for both visitors and search engine bots to navigate your website.
2. Increase user experience to reduce bounce rate – keep visitors on your site! Encourage them to take action, while ensuring the menu system is clear and easy to navigate.
3. Being active and strategic on social media can contribute to achieving a higher DA score.
4. Make sure your website is responsive and performs well, both in terms of content and technology on all devices.
5. A well-functioning link exchange strategy can be priceless: collaborating with owners of similar sites to yours can help each other increase your DA scores.
6. Create content that remains relevant over time, meaning its value doesn't expire.
7. It’s worth considering email marketing: through newsletters, you can inform potential visitors about your latest content. The more visitors you have, the more likely others will link to you.
8. Good topic choice! Analyze your competitors: identify which of their content performs well, how they have structured it and learn from what you see. Aim to create similarly engaging content that attracts visitors.

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