When someone asks ChatGPT, Gemini or another AI platform for a recommendation, they no longer choose from ten results. They receive a ready-made answer. The question is whether your brand appears in it.
Attendance is free and registration is required.
We show how a brand’s presence can be examined in answers from ChatGPT, Gemini, Perplexity and other AI platforms: where it is mentioned, when it is recommended, which sources are used and how its competitors appear alongside it.
We review the most important content, technical and credibility factors, as well as how to measure AI visibility, identify gaps and improve it deliberately.
We look at the role content published in editorial environments, native solutions and other external sources can play in strengthening a brand’s digital presence and credibility.
Using practical examples, we show how content, native advertising and distribution can work together so that created content not only exists, but genuinely reaches potential customers.
AI visibility and digital strategy
Béla Krankovics is Digital and Technology Director at ComLab, a digital growth and AI visibility expert with more than 20 years of media market experience. His current focus is examining and measuring how brands, companies and experts appear in generative AI answers and how this presence can be improved deliberately.
Head of Sales
Tamás Pálóczi is Head of Native Advertising Sales at |related| and a media consultant with more than 15 years of professional experience. As a media planner at a multinational advertising agency, he also gained insight into the communication strategies of global brands.
In 45 minutes, you will gain a clear, practical understanding of what AI Visibility means for brands, how presence on AI platforms can be measured and which steps are worth taking first to improve it.
